Please use this identifier to cite or link to this item: https://ninho.inca.gov.br/jspui/handle/123456789/14504
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dc.contributor.authorIslam, Farahnaz-
dc.contributor.authorThrasher, James F.-
dc.contributor.authorSzklo, André Salem-
dc.contributor.authorFigueiredo, Valeska Carvalho-
dc.contributor.authorPerez, Cristina de Abreu-
dc.contributor.authorWhite, Christine M.-
dc.contributor.authorHammond, David-
dc.date.accessioned2023-07-27T16:56:29Z-
dc.date.available2023-07-27T16:56:29Z-
dc.date.issued2018-02-
dc.identifier.issn1680-5348-
dc.identifier.urihttps://ninho.inca.gov.br/jspui/handle/123456789/14504-
dc.description.abstractIn 2012, a new Brazilian regulation prohibited the use of flavor additives in tobacco products. To better understand the potential impact of this regulation, this study exam ines how flavor descriptors on cigarette packaging influence brand perceptions among young Brazilian women. Methods. An online cross-sectional experiment was conducted with Brazilian women aged 16–26 (N = 640: 182 smokers and 458 nonsmokers) who rated 10 cigarette packages from one of three conditions: 1) branded packs; 2) packs with the same size, shape, and verbal descrip tions as in condition 1, but without brand imagery (i.e., “plain pack”); and 3) packs from condition 2 but without brand descriptors (i.e., “plain pack, no descriptors”). Mixed-effects linear regression models were utilized to determine what associations that pack features (i.e., experimental condition; flavor descriptor vs. not; slim pack vs. not) had with participant ratings of nine characteristics, including appeal, taste, smoothness, and attributes of people who smoke the brand. Results. Flavored branded packs were rated as more appealing, better tasting, and smoother than flavored plain packs with descriptors. Compared to flavored plain packs with descriptors, the same packs without descriptors were rated less positively on eight of the nine characteristics. Compared to nonsusceptible nonsmokers, susceptible nonsmokers rated flavored packs more positively on eight of the nine characteristics. Slim packs were rated more positively than regular packs on eight of the nine characteristics. Conclusions. Slim packs and brands highlighting tobacco flavors appear to increase positive perceptions of tobacco products. Banning tobacco flavorings and slim packs may reduce the appeal of smoking for young Brazilian women, as well as for other vulnerable populations.pt_BR
dc.publisherRev Panam Salud Publica-
dc.subjectTobaccopt_BR
dc.subjectTabacopt_BR
dc.subjectEmbalagem de Produtospt_BR
dc.subjectProduct Packagingpt_BR
dc.subjectAromatizantespt_BR
dc.subjectFlavoring Agentspt_BR
dc.subjectPolítica de Saúdept_BR
dc.subjectHealth Policypt_BR
dc.subjectBrasilpt_BR
dc.subjectBrazilpt_BR
dc.titleCigarette flavors, package shape, and cigarette brand perceptions: an experiment among young Brazilian women. Rev Panam Salud Publica.pt_BR
dc.TypeArticlept_BR
Appears in Collections:Artigos de Periódicos da área de Pesquisa Populacional



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